![]() My first call was with Greg Palmieri, a CFP and associate manager of financial planning at SoFi. My First Call With a SoFi Financial Advisor Throughout the process, I found SoFi’s free financial consultation service provided great value. You’re also given the opportunity to describe what you’re hoping to accomplish with the call. Once you select an appointment, you enter your contact information and answer seven basic questions about your personal finances. Appointment availability was plentiful, with timeslots available as soon as five days after the date I booked. With this goal in mind, I made an appointment. My original reason for reaching out to SoFi was simply to get a second opinion on whether my spouse and I should decrease our 401(k) contributions and increase contributions to non-retirement investment accounts in order to reach our goal of my spouse retiring 11 years from now. Is the SoFi Free Financial Advisor Consultation Worth It?īefore I go further, here’s a disclosure: When I scheduled my call with a SoFi financial advisor, I had no plans to write a review of the service, and at no point during the consultation did I imply that I was planning to write this article. The calls take place via Zoom or by phone, and there can be follow-up calls with the same CFP who handled your initial consultation. A form presents you with a range of dates and times to book your appointment. ![]() It’s simple to make an appointment on SoFi’s website. SoFi offers a wide range of financial services, from bank accounts, student loans and home mortgages, to auto loans, credit cards and an investing platform.įor customers who use any of these services, SoFi offers a no-cost financial planning call with a certified financial planner (CFP), even if they don’t have an investment account with SoFi. What Is SoFi’s Free CFP Service?įounded in 2011, SoFi is an online personal finance company and bank headquartered in San Francisco. I found the SoFi free financial consultation program to be an excellent tool worth using to guide you on your path to financial stability. Here’s the TL:DR: The naysayers are wrong. So I decided to take a run at SoFi’s free financial advisors to see for myself how it works. Every inquiry about it was met by a flood of comments saying the service was surely a waste of time, and probably just an opportunity for the company to upsell users on their other products.Īs an extremely curious person, I’ll never, ever turn down an opportunity to talk about money. I first heard about SoFi’s service in early 2023, when people in personal finance groups I follow started discussing the program. It was initially limited to SoFi investing customers, but recently the company opened the service to all SoFi members. The fintech launched its program providing no-cost access to financial advisors in 2018. But that’s not the case with the free financial consultation service offered by SoFi. Services advertised as free are often worth exactly what you pay for them: zilch.
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